A Business with a Soul Inspires and Motivates Its Workforce

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Some businesses are born out of ideology and conviction. Others spring up out of necessity, to fill a void or meet a burgeoning need.
Then there are those born out of innovation with a vision for the greater good that have soul – companies like Apple, Disney and Ford.

• Steve Jobs, co-founder of Apple wanted to produce products so imaginative and appealing that people didn’t even know they wanted them until Apple released them, not just another computer.
• Walt ...

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