Integrity – Tops the Workforce Wish List

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“Say what you mean and mean what you say,” says Frank Luntz, communications researcher and author of several books including What Americans Really Want…Really.

Today’s workforce craves truthful comprehensive communications and aligned action from leadership in all aspects. They want to know the what, why, how and when – and they care about the long-term implications of decisions made by their leaders.

Luntz’s research states that the most desirable company attribute for the workforce is ethical business practices. In other words, they ...

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