Do you have a super ordinate goal (SOG) for your organization; one that drives you above and beyond basic needs for your organization’s success? Is it at the core of your vision?
Take the Disney Corporation as an example. One of their objectives is to maintain and build the integrity of the Disney name and franchise while preserving basic Disney values. But this is not the ultimate driving force behind Disney. Their super ordinate goal is “guest perception.” Everything they do ...Continue Reading →