Gain the Ultimate Competitive Edge: Create a Business with Soul

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Walt Disney knew exactly what soul was in his organization. It was the feeling of happiness and the joy of the Disney magic whether created in movies, theme parks, customer service or products. Those feelings were at the core existence or soul of the organization. Everything Disney does is designed to provide joy in the hearts and souls of everyone who shares the Disney experience.

A soulless corporation was defined by Roland Marchand in his book, Creating the Corporate Soul, as ...

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A Business with a Soul Inspires and Motivates Its Workforce

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Some businesses are born out of ideology and conviction. Others spring up out of necessity, to fill a void or meet a burgeoning need.
Then there are those born out of innovation with a vision for the greater good that have soul – companies like Apple, Disney and Ford.

• Steve Jobs, co-founder of Apple wanted to produce products so imaginative and appealing that people didn’t even know they wanted them until Apple released them, not just another computer.
• Walt ...

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